Hello, my name is
I am a data-driven growth marketer based in LA, with over a decade of strategy and hands-on execution experience.
I help companies grow.
My expertise spans various industries, from games to fashion & luxury, where I’ve been responsible for strategy & optimization of 7 & 8-figure paid marketing budgets. I have deep platform knowledge and excel in advanced tracking & measurement, A/B testing, and conversion rate optimization.
I’ve worked with early stage startups and established companies alike to build & implement successful digital marketing strategies, find new sources of growth, and extract the most value out of their marketing spend.
With a background in design and ad operations, I like to think I bring a unique skillset to any organization to help companies reach their goals.
Here are a few of my favorite accomplishments:
- Achieved 200% YoY revenue growth for a luxury jeweler through a successful SEM & Paid Social strategy.
- Reduced paid social costs (CPAs) by 35% for a menswear brand by executing a creative overhaul and optimization.
- Conducted a successful SEM audit for a leading automation and industrial supplier with 2M+ SKUs, surpassing revenue and user growth targets.
- Managed a $20M annual marketing budget for a mobile games studio, driving 35 million new users with positive ROI and LTV, while exceeding DAU and MAU goals.
Paid Media / Performance Marketing
Measurement & Analytics
Conversion Rate Optimization
Growth & Performance Marketing Consultant
Director of Growth & Performance Marketing
The Black Tux